Adam

Creative Technique For Master-Link-Baiters

by Adam on May 10, 2008

in Marketing

I was in the shower and an idea popped into my head, not something I’ve heard explicitly talked about before. I can only assume this is due to one of the following:

  1. It could be a completely rubbish idea
  2. It may be being used by sneaky people who don’t want it revealed
  3. It could be a unique and creative idea not thought of before (unlikely but one can dream.. ha!)

Eitherway, I don’t have the required skills to test the technique so I’ll just talk about it and let other people decided whether it’s awful or not.

I saw a tweet by Lyndoman about a piece of link bait he’d written on the subject of credit cards that hit the front page of digg.

Then my brain went on a random path of thoughts, something like:

‘eh front page digg -> wonder how much he makes -> maybe he should bait and switch or use social media to promote his own affiliate sites; could make some nice extra dough -> hey, how about bait and cloak?’

Introducing Bait and Cloak

I imagine someone has already thought of this idea but it’s just possible that it has never been executed; the time and effort required to pull it off would probably off-put many black hats who might be tempted to try it.

What’s the frigging idea Adam?!

Everyone’s heard of bait and switch I assume: essentially writing link-bait and then 301 redirecting to another page. The problem is, if people notice, some of them get a bit pissy with you.

The bait-cloak idea’s simple:

  • Start a blog
  • Write quality link bait for 3-6 months on various topics: credit cards, gambling, travel etc.
  • Start redirecting the post to highly targeted, niche affiliate offers to googlebot (based on IP of course) and to people who arrive via Google.

After many successful front-pages, the domain should have built enough trust and authority to be able to rank for these offers.

Also this way people visiting from ‘citations’, or from Digg/Stumble etc. still see the linkbait but others see the affiliate offers.

Someone would no doubt notice eventually, but if you keep it quite niche/long tail you could probably keep this going for quite a while (long enough to turn a profit I reckon).

Give it a go Lyndoman or Graywolf – I know you love the link-bait and the shadier side of SEO ;) .

Good idea/rubbish idea? Your thoughts welcome as ever..

Related posts:

  1. A proper PageRank update at last!
  2. In the news – 05/08/07
  3. Page Rank Link Train
  4. The big social media marketing myth
  5. Domaining

{ 3 comments… read them below or add one }

graywolf May 11, 2008 at 11:28 am

some people have been doing that very same thing about a year and half now ;-)

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Adam May 11, 2008 at 12:12 pm

haha fair enough. oh well..

Reply

Lyndon Antcliff May 11, 2008 at 5:40 pm

It’s a sound idea, and as Graywolf have said, it’s been happening for some time now. There are some problems with it though, I will detail them in a future post.

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