I just spent £10 on magazines – quite excessive for a poor student! I bought .net as well as a few others because a featured article caught my eye – ‘The hottest SEO trends. Starring: Google’s Matt Cutts, SEO Guru Danny Sullivan…’ (not to mention there was something about ‘Porn 2.0′ – porn and SEO, could you ask for more..?!).
Anyway, what do they think are the hottest SEO trends.? It’s pretty standard stuff really:
- Matt talks about social media being important and therefore content needs to be interesting. He also thinks in the future blackhats are going to become (h/cr)ackers – I assume he means inserting links maliciously via XSS and other exploits.
- Danny says that “having a blog is very important”. He also mentions the importance of social media for increase brand awareness and backlinks.
- Links. Links are also important. And you can help boost your PageRank (who cares?) by submitting to geographic or industry specific directories.
- Glossary pages, forums and YouTube marketing can also help.
- Don’t rely on automated SEO tools.
- ‘Ensure your site is uploaded to Google Sitemaps’.
What not to do
- Don’t cram your text into one page
- Don’t focus on too many keywords
- Don’t be insular
Okay so it really wasn’t that interesting or ground breaking but thanks anyway Mark Buckingham, gave me a break from my assignments.
I guess if you want to read the whole article you better buy this months .net but I wouldn’t suggest going out of your way to find it.
Related posts:
- The big social media marketing myth
- Welcome to 2009 – Conversion Matters is dead, long live Conversion Matters
- 500 Ways To Find Adam Taylor
- Should SEO copywriter’s jobs be evolving?
- So you want to get social?
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{ 3 comments… read them below or add one }
Something Wil Reynolds of ThinkSeer told me that he had a theory that Google tracks youtube video links by Gmail… So if you email a friend with something like “David Deangelo” in the body of the email with the youtube link http://www.youtube.com/watch?v=Qr3B-Lz8lgw
Google will now track it. I’ve noticed that for a few keywords I’ve been looking at. Cool stuff.
The two is intertwined, one needs to have a blog and at the same time participate on the social media to drive traffic.
Adam, you must have spent well over a tenner on magazines? .net magazine itself is like £5.99! I do still buy it when there’s something interesting and I bought this issue too – it’s a good magazine. Nothing groundbreaking, but still a good read.